In the nonprofit world, passion and dedication are the driving forces behind making a difference. But even the most committed organizations can struggle to reach their full potential if they lack one crucial element: a strong network. The “network gap” refers to the disparity between well-connected nonprofits and those that lack the same level of access to resources, opportunities, and partnerships.
If you are a nonprofit founder or executive director who grew up in a zip code with a median income over $100k, according to LinkedIn’s research, you are three times more likely to have a stronger network than a nonprofit leader in a lower income zip code. This gap can significantly hinder a nonprofit’s ability to grow, secure funding, and amplify its impact.
The network gap is not just about who you know; it’s about how connected you are to the broader ecosystem that supports your work. Harvard Business School Alum Shelby Schier ’22 reflected on this effect on her life.
“I wouldn’t be where I am today if it weren’t for the people and networks that have helped me along the way. But most professionals don’t have that same access. I realized that if I wasn’t actively supporting people outside of my alma mater and the companies I’ve worked at, I was only exacerbating the network gap.”
For nonprofits, a strong network can open doors to funding, partnerships, and opportunities for collaboration. It can also provide access to expertise, resources, and influential advocates who can help propel an organization forward.
However, not all nonprofits have the same level of connectivity. Smaller or newer organizations, particularly those in underserved or marginalized communities, often struggle to build the networks needed to support their missions. This can leave them isolated, with fewer opportunities to secure grants, form partnerships, or engage with key stakeholders.
Where you grow up, what school you go to, and who you know all play a role in building your network. And the stakes are high: over 70% of professionals work for companies to which they had a prior connection, LinkedIn states.
The Impact of the Network Gap
Imagine two nonprofits working toward similar goals—one well-connected and the other less so. The well-connected organization has a board filled with influential community leaders, regular access to grant opportunities, and established partnerships with other organizations. As a result, it’s able to secure funding more easily, launch new initiatives, and reach a wider audience.
The other organization, despite having a similarly compelling mission, struggles to gain traction. Without a strong network, the nonprofit finds it harder to secure funding, form partnerships, and raise awareness about its work. Over time, this organization may find it increasingly difficult to sustain its efforts, despite the passion and dedication of its staff and volunteers.
Closing the Network Gap
Closing the network gap requires intentional effort and strategic planning. Here are a few practical steps that nonprofits can take to strengthen their networks and enhance their connectivity:
- Leverage Existing Relationships: Start by tapping into your current connections. Encourage board members, staff, and volunteers to introduce the organization to their networks. Even small introductions can lead to valuable partnerships, funding opportunities, or new supporters.
- Invest in Board Development: A well-connected board can be a powerful asset. Consider recruiting board members who have diverse backgrounds and expertises. Offer training and support to help existing board members leverage their networks more effectively in support of the organization.
- Engage with Local and Regional Leaders: Building relationships with community leaders, policymakers, and other influencers can help raise your organization’s profile and open doors to new opportunities. Attend local events, participate in community forums, and seek out opportunities to collaborate with other organizations or businesses in your area.
- Utilize Technology and Social Media: Online networks can be just as valuable as in-person connections. Use social media, online fundraising platforms, and virtual events to connect with new supporters, share your mission, and engage with a broader audience.
- Take the #PlusOnePledge. LinkedIn is offering an opportunity to use your network to help others. Check it out or use their framework to implement your own #MyPlusOnePledge.
The network gap is a significant challenge for many nonprofits, but it’s not invincible. By taking intentional steps to build and strengthen their networks, organizations can overcome this hurdle and unlock new opportunities for growth and impact.
Fairlight Advisors
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